12 Sources of Niches

Published On: June 13th, 2019 - 0.7 min read - Categories: Niching & Attracting Ideal Clients - 0 Comments -
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12 Sources of Niches

Here are the general ways my advisor clients have chosen their niche over the past 20 years.  For the most part, niches are “who” you work with, not the products you provide, as things used to be. They can be:

  1. Who you were
  2. Who you are
  3. Who you want to be
  4. Passion based
  5. Hobby based
  6. Association based. (military, organizations you belong to, etc.)
  7. Alumni based
  8. Mega-company based
  9. Individuals who work for a specific company
  10. Industry based
  11. Based on a family discomfort or situation (as in dad died young, left no will, etc.)
  12. Accidental based (you check your client base and realize that you just have a lot of these types of clients and enjoy working with them)


Are you ready to Manage Your Niche? Download and  Watch our video here


Read more about niches  here

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Want to grow and scale your financial firm? Over the past 40 years, I have helped businesses of all sizes double their revenue (and more). But these weren’t your average business owners. They pursued goals they’d never admitted to anyone out loud (until they told me)! If you’re an advisor with big plans, my proven programs and systems will help you create your business so that you help loads of people, live your dreams, and work less in the process. During my career, I’ve helped a long list of companies make and save millions of dollars. Need a sounding board to clarify your plans? Ready for the little push and proven structure that will turbocharge your business and life? Contact me now!

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