251 Small Business Marketing Tips in a Bad Economy
65. Productize Your Services It's easier to sell a product you can see, right? Start by productizing your services. It's not consulting or coaching... it's a program called Book MORE Clients. Include images of the thin books (vs. promoting an ebook or report) and images of CD (for all the different video trainings involved), etc. Turn each of your services into a product. And very important -- offer a few free masterclass video trainings to introduce your entire new product to the world. Tip by: Maria Marsala of Elevating Your Business, is an international speaker, ‘recovering’ Wall Street executive, and award winning business strategy coach. She helps financial advisors, CPAs, Bankers, and other financial professionals to