Connecting in person with ideal prospects.
Sometimes I am reminded of the best way to gain new clients. In coaching, it's called the "Jane Smart Letter". I first learned about the concept from a coaching school. I'm never surprised of the results the Jane Smart letter brings. (Thomas Leonard, the author of the Jane Smart Letter, in case you don't know, is the father of coaching and a former financial planner.) No matter how long you've been in business, it's never too late to mail a Jane Smart letter, as in with a stamp. It's especially important if you haven't formally told your friends, relatives, and former colleagues what you're in business. You’re doing them and your business a disservice. Plus, you're