1 May 2022

5 Effective Ways To Reach New Clients

2022-08-07T16:11:47-04:00May 1st, 2022|Niching & Attracting Ideal Clients|0 Comments

One of the ways to gather topics for an article you write, are by answering questions or reading questions on social networking sites.  That's how this article started.  I was on Alignment.com and someone asked, "What's The Most Effective Way To Reach New Clients". I started writing and it took a while for me to stop.  I turned what I wrote into a top 5 article.  Here it is! Pin down your niche - the general "who" you work with best, and then get specific by identifying your ideal client characteristics.  Marry your passion, products/services, and profit level within your niche.  If your marketing is great, but hasn't yet worked for you, go back to Step

1 January 2022

10 Client From Hell Traits

2022-08-07T16:11:51-04:00January 1st, 2022|Niching & Attracting Ideal Clients|1 Comment

We've all had them... clients we're sure are from hell!  With the help of a wonderful group of business owners, executives, and marketing professionals, I've put together a list of 10 client from hell traits  -- red flags -- to watch for as you're meeting talk with prospects. Clients from hell traits: -- don't understand the agreements they make or sign -- spend more time training them on matters they said they understood -- exhibit or tell you stories about ways they've been unethical or their dishonest behaviors -- expect you to create proposal (paperwork, etc.) immediately, but getting them to follow up is a big chore -- don't have the authority to make a decision

28 December 2020

More clients, more fun in 2021?! YES!

2022-08-07T16:11:56-04:00December 28th, 2020|Niching & Attracting Ideal Clients|0 Comments

Women Financial Advisors… What if you could: Attract more ideal clients to your business with targeted marketing? Uplevel your team and align everyone with your business vision and purpose? Transform your mindset and eliminate the limiting beliefs holding you back? Spend MORE time working with clients and less time hunting for prospects? Join the ranks of the industry’s top advisors whose secret is “niching rich”?   Would any ONE of these improvements help your business take off in 2021?   Hello, my name is Maria Marsala. I’m here to introduce you to the profitable reality of creating a niche for your financial firm. It won’t cost you a penny.  It’s all in an on-demand, ready-to-play 45-minute

2 July 2019

9 Qualities of Your Ideal Clients

2022-08-07T16:12:06-04:00July 2nd, 2019|Niching & Attracting Ideal Clients|0 Comments

Let's get right to the point.  As a business owner, we all want great, long-term clients.  This is where the adage "you get what you envision "comes into play. Are you envisioning your ideal or best clients walking into your office or contacting you online?  OR are you running your business based on scarcity? If you own a service business, your niche must be in a lot of pain, dealing with major challenges, frustrated, or sick and tired of the status quo.  Otherwise, they are not going to look for outside help, ergo, they're not going to hire someone like you ... at any price!   What Makes a Client Ideal? I'm often asked, "What makes

20 May 2019

13 Sources of Advisor Niches

2022-08-20T21:56:44-04:00May 20th, 2019|Niching & Attracting Ideal Clients|0 Comments

I've found 13 sources of advisor niches.  Choosing a niche is more than pulling something magical out of a hat  -- yet, that's the process most advisors told me they tried.  More often than not, the process does not work! First, let me tell you what a niche is.  It's a general group of people, businesses, professionals, or corporations whom you work with.  If all you do is create a general description of who you work with, that's not enough.  In fact, it's only one part of how to "Manage Your Niche".   An article I published, that has received numerous mentions and recommendations has listed to get your thought process started. You Want Better Clients I've

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