Each person finds success in different ways.  Integrate some of these tips and no matter what kind of business you’re in or for how long, your business will grow with clients you love to serve! Way #1: Nurture a Niche and Create an Ideal Client Profile Your business grows more easily and is more profitable when you choose a niche and create an Ideal Client Profile. A niche is a general category based on a population, passion, or product/service. For example: high-net-worth individuals, small business owners, divorced executives, and health enthusiasts. While an Ideal Client Profile may contain demographics, such as gender and income, it also includes geographics, psychographics and values. How do you spot your

Are you looking to make the most of your marketing budget? The Power of Ten in Marketing is about taking the concepts of repurposing and leveraging “to the max”.  It allows you to innovate and discover new possibilities for the marketing collateral (marketing materials) you already have in place. Take a fresh look at your collateral by brainstorming (with yourself, your team members, and your coach) at least 10 OTHER WAYS or OTHER PLACES to use the piece – in full or in part. I wrote this very article you’re reading after a client decided to stop creating her own marketing material and pay a professional to do it.  After all, she wanted to attract more