Writing articles. Using articles to attract new clients.
Starting an article with a blank page in front of you is difficult. This article will give you ideas on how to choose topics to write about and it may even bring you just a little more confidence to write your first or next article today. Writing an article is easier than you think! IF I CAN WRITE, YOU CAN WRITE At the end of 8th grade, it was highly recommended that I attend summer school for my worst subjects— Math and English (I barely passed these subjects). I went; however, one month later I was diagnosed with pneumonia and spent the summer in intensive care at Maimonides Hospital in Brooklyn. Fast forward eight years. To increase bond sales among the Registered Reps at Bear Stearns, I interviewed the RRs to learn what they needed from the trading desk. (That is where I was working at the time as a Retail Trader). From those many conversations, I designed innovative marketing forms, provided more information than what was previously taking place, and eventually starting writing an article a month. The topics of the articles were chosen by me from a list of questions the RRs asked me most often. A colleague, George Adell, proofread whatever I wrote. I wrote about the nuances of municipal or government bonds. I also wrote about the operational side because, well, it's very different than selling stocks, options, mutual funds, etc. Over time, I was asked to put all my articles into a