Connecting in person with ideal prospects.
You may think your clients are hiring you because of your investment expertise, credentials, the types of planning you offer, or the products you provide. And while those items are important to your business, and will benefit your clients, they're not why they hire you. If you believe those are the reasons someone hires you, as most of us business owners do at some point, your business is probably running your life, or you're very busy running around in circles. You're not being as productive or as profitable as you know you could be. So why does a stranger talk to you and then become a client? People hire you because they are experiencing financial pain and they want a transformation to occur that makes the problem go away. In other words, there is a gap between where they are now and where they want or need to be. And that's just as true for someone hiring an advisor, a life coach, a business consultant, a web designer, or other provider of a service, for that matter. Where Are They Now? People don't spend their hard-earned money or struggle though the process of changing because they have nothing better to do. They contact you because they are unhappy with some aspect of their financial life. There is a problem that has been keeping them up at night or that they've tried to fix and haven't been able to resolve themselves. They look for you because their existing