Your Presenter:  Maria Marsala, Elevating Your Business INSTANT REPLAY WITH NOTES NOW AVAILABLE! Are you ready to meet with prospects and clients virtually?  Let me help you discover easy online strategies that can help your business thrive, even in these disruptive times.  Learn how to take the best of what you've been doing offline and

In 1998, while living in North Carolina, I presented a marketing program to 40 business development offices.  Nothing strange there, but the program presented was taught virtually.  I saw no students in person. The concept of conducting a talk virtually was alien to me as well as pretty much everyone in the offices.  And I

Image courtesy of Stuart Miles at FreeDigitalPhotos.net Your website serves as the first impression of your business online. Potential clients use it to compare your firm to your competitors’ firms. Therefore, it's a best practice to review your website for errors, inconsistencies, and other required changes each year. Below are a few common

Create technology boundaries. Don't allow technology to get in the way of family time or be the cause of customer disservice. Clearly share technology boundaries with others. Here's a good example: The coaching industry has performed virtually since its inception in the 1980's. We meet with clients via online session calls. Our marketing started with

Chances are that you're paying for virus protection twice. If you are a person, business, or non-profit who has an internet connection, check your bills! Today, I was reminded to update this article and send it out again.  I was helping my church fix and update their computers.  One had current virus protection, the other

In case you've been away for the holiday or didn't know that a warning has been issued in regards to routers being hacked. Specifically the problems could be in the equipment -- your router that you use to access wireless services.    For some of you, it's possible that your modem and router are now the

Today, your website must be readable on all digital displays:  TV, desktops, laptops, notepads, smartphones, and even watches! For that to happen, your website needs to be “responsive” (respond to different size devices). 10 years ago, when I looked at my website statistics, only 10-25% of the people who came to my site were using

It’s important to update your website yearly.  For sure, you want to update the copyright date every December or January of each year to match the new year.  If your site reads (c) 2014 name of company, people “may think” your site is 4 years old and you may be out of business.  So, keep

Online appointment scheduling software is both a productivity and client service tool.  It's one way clients and prospects can schedule a convenient and timely call with you.  But remember,  some people prefer to schedule appointments by phone or email while others enjoy using an online scheduler. Scheduler technology provide you (and your team) with a secure and

When you put aside 10 minutes every morning for computer training, in one month, you'll increase your productivity by saving yourself many extra steps, over and over again. Last week I taped a podcast series for an association and learned that the PowerPoint slides I submitted weren’t formatted properly.  Someone at the association fixed them.