The Top Business Book Recommendations for Summer 2019
69. Branding to Build Connection Most small or solo-businesses don’t have a brand or haven’t changed it since the last century. Is it time to bring your firm to life? While "Brand Intimacy" by Mario Natarelli and Rina Plapler was written by authors who worked with corporate giants, this is a great book that helps firms of all sizes to grow their brand visibility and stand out from the crowd in this century. Read about what made brands tick and what you can do to connect more deeply in the age of social networking to create your brand to more people. Thanks to: Maria Marsala of Coach Maria. To read about the other 73 book recommendations, click here.