Recipe for Business Success (for self-starters and self-growers)

Self-starters often ask where to begin when cooking up or revamping a business.  From visioning to finding your Ideal Client, there are several key ingredients involved.  Without these basics, you’ll end up with loads of extra work, which translates to wasted time and money.

These business-builders help start ups, but here’s the secret:  Most of these same tools help our million dollar clients reach their goal$, too.  Even clients in business over 20 years have risen to new levels of success by adding in these foundational ingredients.  Enjoy my Recipe for Success!

Dream it, Create it! Your Ideal Business
You’re sick of struggling and want to be your own boss.  It’s time to go into business for yourself, but perhaps you’re unsure of the kind of business to start?  This CD will help you to begin creating a business that serves your life.  Look for it at

Your Life Dream Board
Clarify your vision, and you will find your business improving your life, instead of struggling with it.  Visioning with a Dream Board is a fun, energizing, and interactive project that allows you to clearly see, and reach your goals.  For direction on creating your dream board, visit

Business Checkup Inventory
The best thing you can do for a business is to spend time focused on what brings better clients and higher profits.  Take an honest look and determine what’s working and what needs your immediate attention.  If you’re new to business, you’ll need this to start off on two feet.  Find out what questions you should be asking yourself.  Download our Free Business Checkup at http://www.CoachMaria.com

Built To Sell
This is my favorite business book of the last 10 years. I started reading it and didn’t want to put it down, but I had to sleep sometime. It’s short and to the point. It’s written as a story, giving the reader tips and explaining how the tips work. The 2011 edition has additional pages on executing the ideas in the book. For other great recommended reading ideas go to http://wwwCoachMaria.com/books/

The E-myth Revisited
This important business book by Michael Gerber is excellent for learning some basics of running a business- including what makes entrepreneurs fail or succeed. Used to be my favorite book to recommend. (NOTE: it’s wordy, but stick with it and you’ll “get” the message.)  View our recommended books likst go to http://wwwCoachMaria.com/books/

One Page Business Plan®
Who needs a confusing 50-page, dust-collecting business plan?  A business plan is more practical and user friendly when it’s on a single page.  Create a simple strategic plan for your business using the books at , and the programs found at http://www.BusinessAndMarketingPlan.com  You’ll “whip up” one plan which includes your marketing, financial, and action plan- your daily recipe for personal or business success.

Ideal Client Profile (ICP)
Before you create your strategic plan and take action, you must know everything imaginable about your ideal clients. That’s right, the clients you ideally want to work with- that’s who your business should be focused on!  You’ll save oodles of time and money when all of your marketing, networking, ads, promotion etc. are done with those clients in mind.  For more information about how you can create your Ideal Client Profile, visit http://www.CorporateSecretsMarketing.com/eyb/tele/idealclient.html

How To Charge What You Deserve
Pricing is one of the most difficult parts of running a business.  “Cheap” may be what’s on your mind- but cheap begets awful, needy, greedy clients who’ll have you jumping through hoops to please them.    How do you charge what you are worth?  Create a pricing strategy that brings in greater profit and attracts your ideal clients.  Learn more at http://www.CorporateSecretsMarketing.com/eye/tele/pricing.html

Networking With Ease to Improve Your Net-Worth
Opportunities to market your business are available every day.  Do you hate networking? Are you an introvert?  You can network with confidence.  Successful networking is about communicating exactly how your product or service will benefit potential clients.  Hone in on what’s unique about your business, and create introductions that will attract ideal prospects to you.  To learn more, visit http://www.corporatesecretsmarketing.com/eyb/tele/intro.html

© 2010 Maria Marsala is a former Wall Street trader, business coach, profit advisor, speaker, and author of eight workbooks geared toward helping business owners and executives build bigger businesses without sacrificing their personal lives. Maria hopes you enjoy our recipe and put it to good use.  Sign up for our free FOCUS! Enewsletter and receive updates and articles that will expand your mindset.  Whether you’re new to business, or well established- heat things up a bit!   Do it right now at http://www.CoachMaria.com