One Non-Salesy Way To Market Your Advisory Services

Last month, I sent out an article about creating a dream board with the steps to take.

Here’s what Heidi, an advisor and subscriber had to say:

“What great timing for this article!   I just scheduled a workshop for clients to create vision boards. Your suggestions are great. Keep them coming!”

Her note went onto say that Heidi is hosting a Vision Boarding event for her clients.

Intimate marketing a “non-salesy” way to market a business and continue to retain clients.  They are small gatherings of ideal clients and 2 of their friends for an event.  They allow clients to get to know you on a deeper level, you to get to know your clients on a deeper level AND for your client to bring in their friends to get to know you, too.

Lot’s of intimacy and connection.  Something we hear often younger clients are looking for, too.  :)

In my opinion, gone are the days of massive dinner events.  I don’t remember the last time a client actually told me they were holding such events.  Although clients have told me that they conduct quarterly or semin-annual meetings where they invite all their clients (and their friends) to an event that happens after they eat dinner at home.  It’s a coffee, cake, and learning event.

With so many businesses selling the same services and the internet making all business “close to us”, the trend in marketing is about niching, for sure, but also about finding ways to connect 1:1 and much more deeply with your ideal clients.  Same goes to those strangers you want to turn into clients.

One way to do that is by creating small intimate events based on the passions and hobbies you have in common. Think about an event where 4 couples attend and each invites 2 of their best friends who are couples to an event you host.

WHAT SORT OF EVENTS?

Consider hiring a chef to teach your foodie-loving couples to a dinner where they prepare and then cook their own meal.

Or host a wine tasting party.

Or host a fishing trip.

Or a running event.

Or it can be business — but not your business.  Like hosting an 3 hour business planning or marketing seminar for small numbers of your business clients and they each invite 2 of their colleagues.

The type of event you host would be determined on you knowing the passions and hobbies of your top 10 ideal clients.

How do you determine what sort of event to create if you don’t know what passions or hobbies you share with your ideal clients?

1. Start by updating your onboarding process to ask more personal questions.
2. Call your current ideal clients to learn their answers to those same questions, too.

And while you’re at it, learn about the passions and hobbies of their adult children… your next ideal clients, right?

Upwards and onwards,

Coach Maria