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When some of the most famous and highly-respected experts in the world give advice about niches, I sit up and pay attention. The diversity of industries represented by the quotes below only cement my belief that selecting and serving a niche is a key element to success–no matter what business or industry you’re in.


“Rock music is niche.”

Bono, Irish singer-songwriter, musician, venture capitalist, businessman, and philanthropist


“We expand what we focus on.”

Wayne Dyer, American self-help author and motivational speaker


“Identify your niche and dominate it. And when I say dominate, I just mean work harder than anyone else could possibly work at it.”

Nate Parker, actor and musician


“Between parts I was too old for and roles that were too overwhelming, out of reach then for my voice, I carved out a niche with the Wagnerian repertoire since I am attracted by its theatrical intensity.”

Placido Domingo, tenor and conductor


“Very narrow areas of expertise can be very productive. Develop your own profile. Develop your own niche.”

Leigh Steinberg, American sports agent, lawyer


“Broadcasting is definitely in my cards for the future, and I’m determined to work hard at it – to perfect it and create my style and niche.”

Apolo Ohno, retired American Winter Olympics medalist


“And I like to think we’ve come as far as we have by word-of-mouth marketing, by understanding where our niche markets are. I was just sitting here reading an article in Forbes magazine about grass-roots marketing, and they are talking about a lot of things we’ve been doing for years.”

Glen Snow, National Promotions Director, ATC. (Athletic Trainer, Certified)


“We’re confident in the market and we certainly will seek out carriers to fill that niche.”

Brad Livingston, National Account Executive at Starbucks


“Look, all you can do when you find your niche is go with it.”

Vincent D’Onofrio, American actor, director, film producer, writer, and singer


“Then I realized my early work did have something special that audiences adored apart from what I humbly thought about them. They occupy a distinguished niche in Italian film history and probably always will.”

Dario Argento, Italian film director, producer and screenwriter


“Today, in terms of news, we have a fractured picture . . . more of a niche. Whether it be in terms of the Web or talk radio or cable television, everybody has their particular site on the news dial instead of having that broader picture. In the last year, we’ve seen Jennings, Brokaw and Rather all go away, a tremendous rate of change.”

Juan Williams, Panamanian-born American journalist and political analyst



Compiled by Maria Marsala,


Maria Marsala guides independent financial advisors to reach their 5-year business and personal goals in 24 months. She is a business coach, speaker, and a former Wall Street Trader. Named one of the Top 30 International Coaching Gurus in 2011, Maria has been recognized as a thought leader whose ideas have been published in Financial Planning MagazineRIA BizAdvisor MaxDow JonesThe StreetEntrepreneur Magazine, and numerous books, trade journals, and magazines. She has authored four business-building workbooks including Attracting Clients You Love Working With: 6 Steps to a Profitable Client Base.


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