Are you doing business differently?

The above question was asked on Linked in by Donna Amos of http://www.donnaamos.com/  and my answered it below, with some revisions.  Thanks Donna for asking the question and for voting my answer as the best!

So, how would you answer Donna’s question?

I told them that by having those items, they’re setting themselves up to continue to succeed. However, once they get those things “ready” — I want them to look at them again and “tighten” everything. Get more specific. See what things are available that will help them get a bigger bang for their time and bucks.

And have them remember one of the most important marketing question they can ask themselves “what will help them get in front of the most amount of people, who will pay them the big bucks, for doing the least amount of work, and value all they do to boot!”

I’ve done that myself. One of the things I came up with is to make a “major” push to speak at conferences, do group work, etc. That has meant (so far) getting in touch with all the Chambers within a few hours of me to see about speaking, getting in touch with a bunch of web radio show, contact all organizations I’ve spoke to for additional testimonials (which will make it easier for me to speak at their regional/national conferences) etc.

©2009 Maria Marsala, Strategic Business Coach,  Speaker and former Wall Street Trader at Elevating Your Business.  We help remarkable women CEOs get a life and future from their businessby providing accountability, support and a (gentle) kick in the a$$ when needed.  Download our Business Tune today by visiting www.CoachMaria.com