If you haven’t done it yet, then it’s time to review your business foundation: Business plan Marketing plan Ideal client profile Objectives — are you reaching your goals? Strategies — which are working? which need to change or be adjusted? Action plans — are you on track? what changes need to take place? who else do you have to hire to help you?
In 1998, promoting your Web site was a very easy process. You placed three lines of code called “meta tags” on the top of your home page and submitted your site to the free search engine (Yahoo) or online directories. Fast forward to the present. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) – yes, they have their own names now! – have become a time consuming project; There are software programs that reportedly help you increase your rankings and an entire field has cropped up of practitioners who call themselves Search Engine Optimizers. However, it’s not enough to just drive traffic to your web site. You must make your web site “trustable” or all
LinkedIn Tip #1: Branding Your Email Address Is your email address optimized for your social networking sites? If not, you're making yourself too difficult to track down, and people will give up trying to find you. This week I sent a mailing to my 1137 LinkedIn connections. Here are a few of my observations: 4 email addresses sent me an auto responder asking me to click on a box to confirm that I was a human. Those systems are good for personal email, but don't let your clients or prospects go through hoops or they're bound to go elsewhere. (Many people -- myself included -- delete those individuals from our e mail lists. Now I've removed
During a recent 30-minute Business Vision Statements class taught by Maria, a student asked: “I spent some time scrolling through your site and was intrigued by the One Page Business Plan® for Women. But I was disappointed to discover that it's a book and CD set – I was hoping for one of your templates. In keeping with your own advice to cut through the clutter, I don’t want to wade through text explaining what a good idea it is to have a business plan. I already know that I need a business plan, and want to ‘git-r-dun’. Isn’t a template enough?” Coach Maria Answered: If only life were as simple as filling in a template
Here is an excellent article on the Top Ten Ways to Use LinkedIn™ By Guy Kawasaki The article was originally written in 2007 and updated in 2010.