Locating and Engaging Affluent Clients More Quickly in Your Own Community Remember the scene in Pretty Woman when call girl Julia Roberts goes into the pricey boutique, money in hand, to buy some clothes, only to have the sneering sales ladies shame her out of the store? Well, Julia gets them back by taking her excessive purchasing power elsewhere, then coming back to flaunt it in their faces. The point is, don’t judge a book by its cover OR miss out on a great opportunity that may be right under your nose. It is not always easy to spot someone with considerable purchasing power, namely because on the outside, they appear just like you and me.

On Sept 16, 2009 I attended an event sponsored by the Puget Sound Business Journal, where Nancy was one of the speakers. Between those two encounters, I updated one of my many bio’s, the example below is very short and I use it for ½ page promo cards and short bio descriptions. The first two words of my bio are those that Nancy Juetten recommended when I spoke to her at the Puget Sound Business Journal event. I made minor changes, but the rest of the changes, that bring the bio to light were made by Chistine Mifsud, someone new working for me that has surely impressed me (and Nancy J) Before and after bio here: