About Maria Marsala

An irrepressible entrepreneur, Maria Marsala sold AVON at age 14 and landed on Wall Street three years later. She became a bond trader when female executives were as rare as pink diamonds. For 25 years, Maria streamlined Fortune 500 companies, nurtured non-profits, and discovered her niche—mentoring women CEOs and executives. Armed with corporate secrets and life coach credentials, Maria founded Elevating Your Business to help female financial professionals live better using her proprietary brand of consultative-coaching. Contact Maria today and take the first step toward freedom, full-fillment, and a sparkling quality of life!
Maria
XLinkedInEmail
12 May 2011

Doom, Gloom, or Room for Growth?

2022-08-07T17:46:00-04:00May 12th, 2011|3. Marketing|0 Comments

Yes, there are problems.  Yes, people have been out of work for long periods of time, some are losing their homes, more robberies, and I'm sure that the suicide rate is up. What we need are more stories like this  "Number of U.S. millionaires expected to double before end of decade"  http://www.accountingweb.com/topic/accounting-auditing/number-us-millionaires-expected-double-end-decade. We need to be the change we want to see.  And it starts by finding positive news in the world. Your thoughts?  

Read More
6 May 2011

Business Vision Statements: Successful Planning Strategy for Entrepreneurs and Executives

2022-08-07T17:46:00-04:00May 6th, 2011|Teams & Groups|0 Comments

So we’re well into 2011, and I’m sure you’re on fire, planning your work and working your plan in this glistening new year.  What’s that?  You didn’t write a 2011 strategic business plan?  I can’t say I’m surprised.  In my 25 years of helping entrepreneurs grow their businesses, only four of my clients had a plan when I met them; most of those plans lived in digital suspension, sucking the megabytes from their computers. You need a plan; but don’t just take my word for it.  In her article, “Why Are Women-Owned Firms Smaller than Men-Owned Ones?” (Wall Street Journal 17 May 2010), http://online.wsj.com/article/SB10001424052748704688604575125543191609632.html   Dr. Sharon Hadary indicates the only factors that statistically predict successful business

Read More
2 May 2011

How To Clean Up Your Business (Entrepreneur Magazine, May 2011)

2022-08-07T17:46:00-04:00May 2nd, 2011|Leadership|0 Comments

6. Collecting (all) customers. Maria Marsala, a business coach in Poulsbo, Wash., finds that many of her clients waste time and energy serving the wrong customers. She encourages them to define their "ideal" customer--the person or entity that will pay a fair price for their product or service, value their business, return and buy from them again and generate referrals. The greatest marketing investment and effort should be devoted to finding and courting those ideals, she says. Marsala initially marketed her coaching services to all small-business owners. She decided to define her niche in the business-to-business world serving established business owners who didn't balk at her fees. Then she created an opportunity to sell to a

Read More
1 May 2011

Newsletters For Financial Professionals: How many pages is “just enough”?

2022-08-07T17:46:01-04:00May 1st, 2011|Writing Articles|0 Comments

I'm going to start testing a different format for my professional and business development newsletter. For 12 years now I've sent it out to those who registered on my website anywhere from 2 to 4 times a month.  And when I did it twice a month I also sent out 2 ads to specials for events or a products. I'm finding that more and more financial industry folks enjoy reading newsletters "off line" and giving them a nicely produced product that they (or their assistant) can print or forward to them is the way to go. The new format will be either a PDF file in the email that is sent out and/or a link to the PDF newsletter. The newsletter

Read More
24 April 2011

5 Concrete Pricing Strategies

2022-08-07T17:46:01-04:00April 24th, 2011|Pricing|0 Comments

Terrific students attend the classes I teach. They ask profound questions that "stretch" my knowledge and resources. When I teach a building a business foundation owner class, I'm usually asked, "How does someone price a product or service?" During a recent class, I promised to write down what's in my head and send it to the students.  And because of them, you now have it, too. In order to keep things simple, I'll use "services" to mean both services and products in the list below. 1. Locate a trade association, organization or networking group whose specialty is your service. If none exists, find an association with a similar product. In general, associations can tell you the

Read More
Female Financial Advisor Coach
Go to Top