22 August 2009

How Can A Virtual Assistant Help You Grow Your Business More Quickly

2022-08-07T17:47:16-04:00August 22nd, 2009|Teams & Groups|1 Comment

by Maria Marsala The term Virtual Assistant (VA) was coined sometime in the 1990’s. I first heard the term used by Thomas Leonard, founder of Coach U. The first VA I knew, Staci Brice attended Coach U with me in the 1990’s. And like me, she worked for Thomas Leonard. Staci started the first VA school, Assist U, now one of the many VA schools in existence today. The VA profession was to online businesses what executive assistants or personal assistants were to corporate America. And since its inception, the industry has grown to keep up with all the home-based business models. If I had to describe a VA, I would say it was like having

23 July 2009

How to Position Yourself for Future Growth by Cutting Back Time Wasters

2022-08-07T17:47:16-04:00July 23rd, 2009|Leadership|2 Comments

Expenses aren’t the only things you should be cutting back on to stay lean and mean in this economy. Savvy business owners can not only survive bad times, but also position themselves for future growth and prosperity. How can you do it? In a word: focus. Focus your energy on trimming the fat in your business and measuring the value of how, and with whom, you spend your time. After you assess which activities add value to your business, eliminate time and energy wasters. Here are some ways you can narrow your focus and enhance your efforts to grow your business: Networking events: If your goal is to improve the overall caliber of your clients, you

23 May 2009

Why Should Someone Hire You?

2022-08-07T17:48:08-04:00May 23rd, 2009|Leadership|0 Comments

Features vs. Benefits. Services vs. Pain Points. Clients won’t pay for services or features. yet so often that’s what they hear from business owners when they introduce themselves or worse what they come visit your website. You might hear them say “I need a coach” (for example) but it’s they “why” they need that will get them to take out their pocket-books and sign up. They pay you to help them get past a place they’re stuck. They pay you to do something they don’t want to learn how to do. They pay you to do something that isn’t a good use of their time, etc. etc. Simple Sample: Feature/Services: Providing a mixture of coaching, consulting,

23 May 2009

Happy Birthday to the One Page Business Plan®

2022-08-07T17:48:09-04:00May 23rd, 2009|Teams & Groups|0 Comments

The One Page Business Plan® was conceived on August 14, 1994, fifteen years ago, on the side of Mt. Tamapalais in Marin County, California by Jim Horan. During the next few days Jim began to share the concept with a small circle of entrepreneurs. He began to speak to small groups of entrepreneurs and business owners. They loved the concept and asked if he had a published book. He didn’t and writing a book was quite a challenge for someone who barely got C’s in English. The book has become an Amazon best seller. Corporate America found One Page Plans and decided they wanted them also…along with software. Now the software is used by everyone from

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