Most advisors start out with the same basic dilemma,  They have neither a business plan nor a marketing plan. Instead, they’re winging it! Needless to say, this isn’t the most efficient or effective way to run a financial firm. It’s also a good way to consistently work 50+ hour weeks, suffer from the constant nag of stress, and end up with a dreadful case of burnout! Do you know the difference between a business plan and a marketing plan? A business plan is not a marketing plan. Having a marketing plan without a business plan leads to churning through a lot of money fast. So what’s the difference and which one do you need? I’m glad

Most advisors don’t use a business and marketing plan to drive or guide the growth of their business.  Then one day they decide it's time. They come to me kicking and screaming about writing a plan, not wanting to do it, but somehow innately knowing that a plan is overdue. Why don’t advisors, who help their clients plan, create a plan?  The explanations go something like: “I don't need funding, so I don’t need a 50-page business plan.” “My plan is going to change anyway, so why should I waste my time creating it?” “It will take too much time.” “I started to and found it overwhelming.” “I didn't start a business to do the types