If you've visited your LinkedIn account tin the past 24 hours, you've noticed that the navigation bar, on the top of the page, has changed.  Gone is the quick link to Groups.  Instead, you'll find it under the Interests tab.  That means that you click once, view a drop down, then click again to get to Groups.  Ok if you don't go there often but... If you've determined that spending a majority of your  social networking marketing time on LinkedIn,  there is a better way -- a one click way -- to get to your Groups, pronto! If you are using Internet Explorer, you can add your GROUPS page to your Favorites Navigation Bar (FNB).  Then, you're back to one

It's smart to schedule the same tweet at different times of the day, month, or year. Your followers’ online habits are predictable individually, but vary collectively as to timing and frequency.  You don’t have to struggle to find new content, since your duplicate tweets will be new to many of your followers. Take care not to schedule tweets too far in that future if they contain dates or trendy information. Don't always post your own tweets.  Tweet news, quotes, information or articles from other websites.  Get personal by posting about things you’re passionate about (I periodically post my recipes, travel tips, etc.)   And of course go to Twitter at least once a day to see if

Originally published in RIA Biz Magazine (8/11) by Maria Marsala, Coach to Financial Advisors As a financial professional, you spend a lot of time looking for new customers.  Your daily routine is consumed by a numbers game where more prospects translate to more clients.  The allure of social media is great.  But how do you simultaneously navigate social media sites like LinkedIn and compliance regulations—and still make social media work for you?   If your compliance department approves a social networking website, it’s most likely LinkedIn.  Widely used by professionals, the site claims that the majority of its users are decision-makers. The tremendous volume of activity generated by LinkedIn's 100 million members attracts the attention of

GOAL This is a place - a GROUP on LinkedIn(R) where financial advisors/advisers/professionals can collaborate and discuss issues pertinent to growing personally and professionally. THIS IS AN INTERACTVE GROUP What would you like to discuss? What information would you like to learn? What trends in marketing, networking, etc. are you seeing? If you find or have written an article you’d like to post to the group, please do so. PLUS, add to it a question you’d like the group to answer about that article or a question you’d like us to discuss on that topic. If you aren't going to contribute to the gruop -- your time, resources, tips, questions, etc. don't join. THIS IS A

You want to keep your brand name consistent throughout all social networking sites Help your website's search engine ratings by increasing its visibility and click-thrus Build your email list as you connect with people who want to hear from you Be found by prospects and old colleagues who may want to do business with you Search for people you know to increase your online business connections Use it as a networking tool by posting your next event Grow your business more quickly when you personally connect with hundreds of people online Learn what your colleagues are doing so that you can help or suggest alliances Tell others what you're up to without sending a press release