Editorial Calendars Help Financial Advisors Focus On Topics That Are Important To Their Ideal Clients I'm sure you've heard about the importance of creating a marketing calendar.  Truth be told, most financial advisors don't have one! You can start a marketing calendar very simply by creating an Editorial Calendar and then, eventually, expanding on it.   What's an Editorial Calendar you say? "An editorial calendar is used by bloggers publishers, businesses, and groups to control publication of content across different media, for example, newspapers, magazines, blogs, email newsletters, and social media outlets."  Read more at:  https://en.wikipedia.org/wiki/Editorial_calendar Here are a few examples of editorial calendars from financial magazines. Maybe the topics on these lists will provide you with ideas of what to

Interested in kicking up your firm's marketing a couple of notches? Send this email to your assistant or marketing manager and have them sign up for the free, second annual No-Hype Copywriting Telesummit, taking place now. If you have clients or colleagues who own businesses, this is sure to be a content-heavy telesummit, so pass this email along to them, too. Marcia Yudkin, who put this telesummit together, is the author of "6 Steps to Free Publicity”, a book I’m mentioned in (as an Internet Marketer and Article Marketing Pioneer) and a book I highly recommend. She's a copywriter, but also an Internet marketer I've known for more than 15 years. You'll learn about the latest

See how collaborative article marketing works and the steps you can take to easily create your first collaborative article Are you looking for additional ways to market yourself authentically, establish rapport with your clients, and easily create marketing materials? Let me tell you about a simple way financial advisors can write articles and create "buzz" among clients and strategic partners. It's called Collaborative Article Marketing. The advantages of collaborative article marketing are many, the uses are endless, and the rewards very much outweigh the effort you put in. Over the years, I've created a few collaborative articles. I've collaborated with an expert in the field of web design to create the article, 10 Parts of a

Dear Financial Advisors, CPAs, Accountants, Benefits Managers, Bookkeepers, Insurance Agents, etc. HELP ME WRITE AN ARTICLE ON EMAIL PRODUCTIVITY! I haven’t done this since 2003, when I wrote a Top 10 Article on the Ways to Say No to Freebie Seekers... I'd like your top two tips for saving time in regards to EMAIL. For each tip I use, I'll credit you (your name, title, website URL and twitter account). Below are a few tips in the right format (title, paragraph, your name, title, website twitter account URL): Create a REMOVE Folder Always unsubscribe to newsletters you realize you don't want. However, instead of taking the time out to find the unsubscribe link, then make sure

©2013 123RF Stock Photos There are many ways to reuse or repurpose articles you've written. Blogs give your articles new life and drive traffic to your website at the same time!Before blogs existed, my newsletter subscribers would ask me to re-send tips on specific subjects. Thank goodness for blogs! In 2002, I created my first blog.Every time I create a new tip, I post it to my blog. The articles are categorized and a search feature makes it easy for visitors to find what they're looking for. Additionally, and most importantly, the search engines love blog posts. Articles you post on your blog may be ranked higher there than on your website. PLUS, if you use