31 Ways to Make Your Financial Advisor Website More Credible And Trustworthy
If you’re an advisor, who can’t easily be found online*, prospects you’ve met and who are taking the next step by conducting online research might think you’re not legitimate. And putting what’s in your brochure on your website isn’t enough to convey credibility and trustworthiness either.
Your site needs to be an effective marketing tool. It needs to compel the prospect to call you, schedule a call, or join your newsletter to learn more about you.
Is your website doing all that? Are you getting at least 2-3 prospects from your site each week?
Making Your Website Trustable
Have you ever visited a web site and been attacked by screaming pop-up ads, gotten lost in a clutter of banner ads, had things flash and go boom? Have you visited a site and the information and brand didn’t match what the person was selling, or it wasn’t as professional as it needed to be? And have you ever visited a site that was informative, easy to navigate, and generally enjoyable to peruse?
Which site gained your trust? Which site would you revisit? Which firm’s newsletter would you want to read? The more user-friendly building tools you use on your site and the more “on brand” your site is, the more levels of trust you’ll develop with your visitors.
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©2003, updated 2013, 2017, 2018 Elevating Your Business
About The Author
An irrepressible entrepreneur, Maria Marsala sold AVON at age 14 and landed on Wall Street three years later. She became a bond trader when female executives were as rare as pink diamonds. For 25 years, Maria streamlined Fortune 500 companies, nurtured non-profits, and discovered her niche—mentoring women CEOs and executives. Armed with corporate secrets and life coach credentials, Maria founded Elevating Your Business to help female financial professionals live better using her proprietary brand of consultative-coaching. Contact Maria today and take the first step toward freedom, full-fillment, and a sparkling quality of life! Contact me now!
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GREAT ARTICLE! I have passed it on to innkeepers on a forum. K.I.S.S. always applies…people do not know how many potential customer they lose! Innkeeper at http://www.claibornehouse.net/
Valentina,
You are so right! We have come a long way. Who would have thought back in 1998, that we’d be able to create a blog type website, with no coding experience necessary in 20 minutes, and for less than $200 a year! That allows you to spend your hard-earned money having a professional create your outer brand, graphics, stationary, etc. And have video’s produced that are professional, too.
Thanks for your comment.
Thank you Maria, these are very good points. The beautiful part about website today is that you can put one up that meets your 21 points without having to hard code. Wow! Have we come a long way.