FA Tactical Tip: Keep Visitors on Your Website with Better Links

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Check the links on your website. If a link takes your reader OFF your website — maybe to someone else’s article on another site — change the way that the link works.

Ask your web master to code the link to open a new window or tab. In other words, add a target attribute before closing the HREF tag. The target attribute is written target="_blank"

When a visitor clicks on an outbound link, a new window or tab will open. In the background your site will still be open, too. DON’T use this code to link between pages within your own website or blog or you’ll really annoy the heck out of visitors who want to stay on your site.

Action

Tell your webmaster that you want to keep people on your website by opening a new window or tab when you provide an outbound links. Read the information regarding Target Attributes, just so you understand how this works at http://www.w3schools.com/HTML/html_links.asp

If you write your own WordPress blog or WordPress-based website, when creating a link, place a check mark near "Open link in a new window/tab".

©2013 Maria Marsala guides independent financial advisors to reach their 5-year business and personal goals in 24 months. She is a business coach, speaker, and a former Wall Street Trader. Named one of the Top 30 International Coaching Gurus in 2011, Maria has been recognized as a thought leader whose ideas have been published in Financial Planning Magazine, RIA Biz, Advisor Max, Dow Jones, The Street, Entrepreneur Magazine, and numerous books, trade journals, and magazines. She has authored four business-building workbooks including, Attracting Clients You Love Working With: 6 Steps to a Profitable Client Base. Did you find this article thought provoking? Get more delivered directly to your inbox every two weeks by signing up at

About The Author

An irrepressible entrepreneur, Maria Marsala sold AVON at age 14 and landed on Wall Street three years later. She became a bond trader when female executives were as rare as pink diamonds. For 25 years, Maria streamlined Fortune 500 companies, nurtured non-profits, and discovered her niche—mentoring women CEOs and executives. Armed with corporate secrets and life coach credentials, Maria founded Elevating Your Business to help female financial professionals live better using her proprietary brand of consultative-coaching. Contact Maria today and take the first step toward freedom, full-fillment, and a sparkling quality of life! Contact me now!

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