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You’ve heard it before, but I’ll say it again.  To stand out in a crowded and competitive market, you need a niche. You may be considering niching as a strategy to increase your client base and productivity.  If so, you’ll find the blog articles and webinar resources below helpful.

Refine Your Niche with 158+ Examples for Financial Advisors

Here is an ever-expanding list of possible niches to get you thinking.  They are sectioned into three categories — what I call the 3 P’s:  population and product (which most financial advisors think about when they are considering niching) AND passion (yours and your clients).

13 Reasons Why You Should Refine Your Niche

This is a list of niching benefits gleaned over 16 years.

Working Smarter: Hitting YOUR Niche

Wouldn’t you like to be SOUGHT OUT by prospects, instead of constantly chasing them? If prospects aren’t finding YOU, you are missing your niche. This webinar training is free with a newsletter subscription. The newsletter includes our niching training and will walk you through the process of choosing a niche.   Ask Maria for the link to the niching video. Please provide us with your full name and website.

Less IS MORE When It Comes to Running a Successful Practice

Learn what different financial advisors–from start-ups to experienced advisors–discovered when they niched.

Spaghetti Marketing Hurts Your Business

This article is about what often happens when you don’t niche.  Prospects gathered via Spaghetti Marketing rarely, if ever, develop into ideal clients. These prospects only have one thing in common:  breathing.  Chances are they’ll be clients from hell.  This article includes a list of 9 processes that successful financial advisors have developed.

Why Finding Your Niche Leads to More Success?

Learn what 13 successful financial and business owners say about niching or having a niche.

11 Quotes On Niching From 11 Celebrities

If you’re wondering if and how successful business owners from a variety of industries feel about niching, read this article.


©2015, Updated 2018  Elevating Your Business