Is your target market too wide?
In establishing a new ideal client profile, there is much to think about.
We usually start wide and over time narrow things down.
Example: There are approx. 155.6 million women in the United States. If your niche is women, that is a WIDE target. You’ll drive yourself nuts seeking out clients, through networking, social marketing, speaking, etc.
But let’s say that instead of “women”, we started narrowing your market — just a bit. How about women, ages 30-55, who are financial advisors, planners including accountants and CPA’s? Does that narrow it down? Does that give you a clearer picture of who to market to?
And over time you can narrow that market down even more. OR you can take the time out to develop an ideal client profile now and test that out in the marketplace.
Thoughts?
About The Author
An irrepressible entrepreneur, Maria Marsala sold AVON at age 14 and landed on Wall Street three years later. She became a bond trader when female executives were as rare as pink diamonds. For 25 years, Maria streamlined Fortune 500 companies, nurtured non-profits, and discovered her niche—mentoring women CEOs and executives. Armed with corporate secrets and life coach credentials, Maria founded Elevating Your Business to help female financial professionals live better using her proprietary brand of consultative-coaching. Contact Maria today and take the first step toward freedom, full-fillment, and a sparkling quality of life! Contact me now!
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