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Below are five articles on niching that you’d appreciate if you’re looking to create a niched business.


When an Adviser Finds His Niche

As a new advisor, Mr. Milittello learned a valuable lesson about niching from his clients. Now he runs two firms.
An Advisor Finds His Niche


Widows, Divorcees a Potential Service Niche for Advisors

Many women don’t have the documentation they need to manage their households, and some fear they’ll end up homeless or broke… Widows and Divorcees Ready To Take Over Finances


How Financial Advisors Can Adjust to Robo-advisors /Financial Advisor Becomes a Robo-Advisor

Robos have created systems for everything. And all their systems are geared towards their niche and ideal clients. They have written manuals, automated systems, and computerized processes. Their brand is consistent. Every time someone deals with them, they know what to expect (or not expect). They lack the customer service and all the human touches that most advisory firms offer. Below are two positive articles on the subject:
How Financial Advisors Can Ajust to Robos and Financial Advisor Becomes a Robo


Less Can Mean More When You Niche Your Practice
This article talks about why two advisors, with 600 clients and $33 million AUM, decided to niche. Now, they have 110 clients and $150 million AUM.
Less Can Mean More When You Niche