Marketing 4.0 – Who Is Your Ideal Customer?
Listen to this informative audio interview!
Gary Kaskowitz (www.marketingfour.com) interviewed me (Maria Marsala) in June 2011. We discussed how to identify your ideal client or customer for your business.
— Maria
Listen to Gary and Maria as they discuss how to identify the best customers that you can serve and who can best serve you in turn. Learn how to identify and FIRE the “client from hell” so that you don’t waste any more of your time, resources, and energy pursuing customers who are only going to cause you aggravation.
Gary Kaskowitz and Maria Marsala will discuss specific tactics you can use today to begin growing your business. You will learn why most small business owners and professionals actually harm their businesses through their business cards, rather than helping them. You will learn how to specifically identify an ideal client or customer so that you don’t spend money going after the wrong market. You will also learn what, exactly, you need to put on your website if you wish to attract the affluent market!
Gary and Maria will share with you some of their personal war stories of small business owners who get it and those who don’t. The expression “the customer is always right” is wrong! While the customer may always be right, far too many small business owners are serving the wrong customer. Don’t fall into that trap yourself. Listen to this week’s episode of Marketing 4.0 with Gary Kaskowitz and his exciting guest Maria Marsala if you want to truly weed out those customers who give you nothing but grief and focus on those clients who will truly value you.
About The Author
An irrepressible entrepreneur, Maria Marsala sold AVON at age 14 and landed on Wall Street three years later. She became a bond trader when female executives were as rare as pink diamonds. For 25 years, Maria streamlined Fortune 500 companies, nurtured non-profits, and discovered her niche—mentoring women CEOs and executives. Armed with corporate secrets and life coach credentials, Maria founded Elevating Your Business to help female financial professionals live better using her proprietary brand of consultative-coaching. Contact Maria today and take the first step toward freedom, full-fillment, and a sparkling quality of life! Contact me now!
Get my latest articles, research, and tools as they are produced. PLUS receive my popular “Niche-Rich Assessment” as a thank you for subscribing.
Featured Event
Affiliate Disclosure
Some of the links listed on this site are affiliate links. If clicked and purchased, we receive compensation for the recommendation.
