Gain More Exposure With This Often Missed LinkedIn Feature
Often, when I conduct a search on Bing or Google for a firm, what comes up first is the company’s LinkedIn Profile — or an employee’s. It’s strange, but true. A LinkedIn profile shows up even before the website they spent thousands of dollars to create!
Using LinkedIn
When you use LinkedIn, you’re using it personally. That’s why the User Agreement states that you must upload a personal photo on your profile and when you fill in the profile, it asks for your first and last name.
You have created your summary and experience to include keywords (where you’re located, where the clients you service are located, your specialty, etc.) in your description OR as much as you’re allowed to — considering compliance.
You’ve also joined a few Groups of your peers, business management groups, Groups whose focus is something you’re passionate about, and Groups where your ideal clients “hang out”. You contribute to the Groups you’re a member of and increase your social media presence.
But have you set up your Company Profile?
Yes, if YOU have a personal profile on LinkedIn and you own a company, you can create a COMPANY profile. Give your firm an additional opportunity to be found online. And give your team and clients the opportunity to “follow you”, too. Learn more about this opportunity here: http://help.linkedin.com/app/answers/detail/a_id/1561
What else to do with your company profile?
— Link to it from your website and visitors may follow you. (There is a call to action button on your company profile.)
— Post updates to your profile and they’ll be sent out to all your followers. (Or you can segment which followers receive an update.)
— Add photos and pertinent information, with keywords in your summaries. (As recommended in the edit area of your company profile.)
View my profile here and follow my company into the future: https://www.linkedin.com/company/elevating-your-business
Have questions about using LinkedIn?
If you have questions about using LinkedIn or its features, just ask in the comment area. I’m an early user of LinkedIn, having joined in 2004. And if I can’t answer your question(s), I bet I know someone who can!
Are you a financial advisor who is growing a firm?
If so, join me on this special LinkedIn Group: Elevating Your (Financial) Business, where I post practice management and marketing tips and articles for discussion. https://www.linkedin.com/groups/Elevating-Your-Financial-Business-Exclusive-4624383/about
About The Author
An irrepressible entrepreneur, Maria Marsala sold AVON at age 14 and landed on Wall Street three years later. She became a bond trader when female executives were as rare as pink diamonds. For 25 years, Maria streamlined Fortune 500 companies, nurtured non-profits, and discovered her niche—mentoring women CEOs and executives. Armed with corporate secrets and life coach credentials, Maria founded Elevating Your Business to help female financial professionals live better using her proprietary brand of consultative-coaching. Contact Maria today and take the first step toward freedom, full-fillment, and a sparkling quality of life! Contact me now!
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