Simple Ways To Build Trust With New Clients
Before someone trusts you, it’s first necessary to become known and liked. Developing trust takes time.
Stop Talking About Yourself
Yes, your credentials, knowledge, and what you can do for clients is important. But people who recently met you really don’t care about you or your services. Think about it. When you meet a stranger it’s about WII-FM (what’s in it for me) and how can you make their lives better (the results).
They will pay you to achieve a result or many results.
While they may not know all the outcomes they want, they’re talking to you because they’re somehow struggling, and they believe that you’re the person who will help them become unstuck.
So, stop talking about yourself! Focus instead on them — on where they are and where they want to be. Learn about their problems, challenges, goals, and what needs to be done about their finances so that they’ll sleep better at night.
Communicate how you can deliver the results they are hoping for and they’re bound to start seeing you as an expert they know and like.
Teach Them Something Important
Give clients value from the get go by teaching them something that will take them one step closer to the end result they’re seeking. After all, if you can show them you can help them right away, they’ll realize that you know your stuff.
That will help them gain clarity or move forward a bit, and that may be all they need to see your value in action
About The Author
An irrepressible entrepreneur, Maria Marsala sold AVON at age 14 and landed on Wall Street three years later. She became a bond trader when female executives were as rare as pink diamonds. For 25 years, Maria streamlined Fortune 500 companies, nurtured non-profits, and discovered her niche—mentoring women CEOs and executives. Armed with corporate secrets and life coach credentials, Maria founded Elevating Your Business to help female financial professionals live better using her proprietary brand of consultative-coaching. Contact Maria today and take the first step toward freedom, full-fillment, and a sparkling quality of life! Contact me now!
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