Every business starts with a founder who has a vision—a mental image of hopes and dreams—for the company's success.  If the vision is not written down and used, over time, it gets lost in daily routines, life’s emergencies, and 60-hour-plus work weeks. A Business Vision Statement (BVS) answers these questions:  What are you building?  Where do you want to go? A BVS is the foundation of a business plan, just like a client’s personal vision is the foundation of their financial and life plans. Without a clear vision, your business might not grow, or perhaps it will grow into something you don’t like or even recognize!  OR your business might grow to a certain point, then