Writing a Business Proposal: Templates without the Fluff

It used to be that most business was conducted in person, or at least over the phone. Odds were that your prospective clients knew who you were, and your competition was local—you knew who they were, too. In that environment, it was possible to distinguish yourself from the competition by your personality.

Now our world is global and connected mostly by impersonal means via email and the internet. Whether you’re vying for a job, trying to secure a loan or a business contract, or reaching out to new customers, odds are that your competitors will be many and they can come from anywhere.

Many propsoal products feature proposal documents with a great deal of boilerplate text; their pages encourage you to ‘fill in the blanks’ with your own information. This results in proposals that contain a lot of fluff but deliver little useful data. And worst of all, the proposal ends up looking and reading like hundreds—if not thousands—of others. This greatly increases the odds that the proposal will end up in the slush pile instead of on the decision maker’s desk.

Proposal Pack takes a different approach from this ‘fill in the blank’ style. Instead of giving you paragraphs of essentially meaningless boilerplate text, we provide you with instructions, constructive suggestions, and examples of appropriate information to put into each proposal page, as well as a professional format you use to present your ideas. The words come from you, and so does the tone and style of your presentation.

You’ll never be perplexed about what to add to your proposal when you’re using Proposal Pack. We have hundreds of template pages for you to choose from, and hundreds of suggestions on how to connect those pages and elaborate on important topics. Proposal Pack also includes over a hundred sample proposals from a wide variety of organizations for all sorts of situations. By exploring these samples, you’ll see how our templates can be easily used and assembled into a unique package.

You want your proposal to showcase your ideas, show your personality, and stand out from the crowd. Those are our goals, too. When you use Proposal Pack, your proposal will be easy to write. You’ll feel like an expert as you put your information on the pages. Your finished product will be well structured, easy to read, and best of all—it will be a proposal that actually represents you.

— adapted from the article by Proposal Kit