Ya Never Know, But It Still Helps To Target

Well, you never know what will happen when you spend the necessary but long hours creating your ideal client profile, critiquing it from time to time, and truly target marketing. Let me explain just one way it’s helped me recently, over and over again. I bet you can think of something similar to do as I’ve done through an association’s trade paper or ezine where YOUR ideal clients “hang out”.

Over time I’ve submitted articles to N.A.F.E. (National Association of Women Executives). It’s an organization I joined in the late 1970’s, was a member of till I left Wall Street in the early 1990’s and then rejoined about 4 years ago when I realized, duh, that owning a business meant that I was an executive again. I also joined because so many of my business owner clients were or are from corporate America. NAFE has membership demographics consisting of a large number of business owners and high-level executives. Although their membership and offerings are much smaller than 20 years ago, it has one of those organizational names that provokes high credibility.

The first time one of my articles appeared in a NAFE online newsletter, I got 4 ezine subscribers and a new client whose One Page Business Plan® I created, and she finalized, in just 3 days.

The second time an article appeared in the ezine I got a few more subscribers.

The third time an article appeared in the ezine last week, I heard Danita Blackwood, Exec. Producer at SBTV.com. She wrote: ” I loved your article in NAFE about tips on “Cutting Back on Time Wasters”. We’d like to get some sound on all 5 points – we’re not able to use them all initially-but they are just great.”.

So are you ready to submit an article to NAFE? Membership is really CHEAP (think under $40 per year, cheaper if you join for 2 years). Learn more about the organization here! They want articles that are very short and they must contain something on a subject of interest to business owners or high-level executives in 5 steps or parts. Here are two of the articles I submitted as examples: and . As you’ll see your article doesn’t have to have the number 5 in the subject line, but must highlight 5 key areas of something. Send your articles to [email protected]. I know they’re looking for articles, since they mentioned it in the last edition. If you want a copy of the last edition, hit reply and ask me as I’ve saved it. (Another FOCUS! subscriber Nina Cherry, is mentioned in it, too)

OH. I told this to Danita and I’ll tell you, too. Back a few years ago, I met the CEO of SBTV, Susan Wilson Solovic when she keynoted at a Microsoft event. I purchased her book she signed for a Christmas gift I gave my sister Martie. And I told Susan that someday I’d do something with her. And well, now I am doing something that will get on her website! KEWL or what!

So go work on your ideal clients profile and put yourself in front of the highest amount of them as is humanly possible. And if you don’t have an ideal client profile that attracts business opportunities and clients to you… click here right away.