72 Unusual Marketing Strategies for Small Business
Tip 28: The Power of 10 (T-POT)
by Maria Marsala of .
A business owner was outsourcing marketing for the 1st time. She felt that doing it herself would be best and cheaper than the $300 quoted, but she listened to her coach. After viewing the new collateral, she was still apprehensive. I created T-POT, which states that each piece of marketing collateral be used 10 ways. It could be that you use the whole piece again or it could be you use part(s) of the piece. Mary reaped the rewards of T-Pot with a new $5K client! Don’t reinvent the wheel… use a T-POT!
To learn more about how to use
To read the 71 other tips from business owners, visit Carol Roth’s blog here.
About The Author
An irrepressible entrepreneur, Maria Marsala sold AVON at age 14 and landed on Wall Street three years later. She became a bond trader when female executives were as rare as pink diamonds. For 25 years, Maria streamlined Fortune 500 companies, nurtured non-profits, and discovered her niche—mentoring women CEOs and executives. Armed with corporate secrets and life coach credentials, Maria founded Elevating Your Business to help female financial professionals live better using her proprietary brand of consultative-coaching. Contact Maria today and take the first step toward freedom, full-fillment, and a sparkling quality of life! Contact me now!
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