How To Leverage Marketing Using the Power of Ten™
Are you looking to make the most of your marketing budget?
The Power of Ten in Marketing is about taking the concepts of repurposing and leveraging “to the max”. It allows you to innovate and discover new possibilities for the marketing collateral (marketing materials) you already have in place.
Take a fresh look at your collateral by brainstorming (with yourself, your team members, and your coach) at least 10 OTHER WAYS or OTHER PLACES to use the piece – in full or in part.
I wrote this very article you’re reading after a client decided to stop creating her own marketing material and pay a professional to do it. After all, she wanted to attract more high-paying clients.
She paid $400 to a content marketer to turn her 5 pages of notes into a 1-page lead magnet. She loved the outcome but hated that she had to delegate, and she felt bad about spending the money!
I said, “Let’s see how many ways you can use those words. Let’s see if we can come up with at least 10 ways.” And so, the Power of Ten in Marketing was born.
The Power of Ten in Marketing
Take an article you’ve written. Take a page on your website. Take the basic elevator speech type marketing message you give people at networking events.
And then find 10 other ways to use them.
Below are 10 ways I’ve used an article(s) I’ve written:
- Posted the article on my blog, LinkedIn Articles, Medium, and other article marketing sites.
- Kept writing on the same topic and wrote an exercise book on niching.
- Turned my knowledge into a niching program called “Book More Clients”.
- Speak internationally at conferences on the subject, provide an article or two as a handout.
- Tweeted about niching and answered niching questions on Twitter, Quora, and other sites.
- Shared the article on Facebook and LinkedIn on my company page.
- Went back to LinkedIn and Facebook and posted it to a group.
- Sent the article to my newsletter subscribers.
- Sent the article to my clients.
- Used the article to become a guest writer on another website, local business journal, or magazine.
Bonuses
- Made the article part of a marketing ebook that I gave away as a freebie
- Take one point in an article and expanded it to be another article
It’s amazing how much time, effort, and money you can save using The Power of Ten in YOUR Marketing efforts.
ACT NOW TIP
- Take something you’ve created to market your business into your next Team Meeting. Give out post-it notes. Ask your team to come up with ideas on how you can use the marketing piece again and again.
- If other articles on writing articles (even if you hate to write, like me) would be helpful to your,
What would you add to the list? How about your own? Give it a try and comment below.
(c) 2011, updated 2016, 2022 Elevating Your Business, Maria Marsala
About The Author
An irrepressible entrepreneur, Maria Marsala sold AVON at age 14 and landed on Wall Street three years later. She became a bond trader when female executives were as rare as pink diamonds. For 25 years, Maria streamlined Fortune 500 companies, nurtured non-profits, and discovered her niche—mentoring women CEOs and executives. Armed with corporate secrets and life coach credentials, Maria founded Elevating Your Business to help female financial professionals live better using her proprietary brand of consultative-coaching. Contact Maria today and take the first step toward freedom, full-fillment, and a sparkling quality of life! Contact me now!
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Hi Maria…great ideas! As a small business owner, I realize how challenging it is to keep up. Prior to moving into motivational speaking and coaching, I was a “techie” who specialized in helping large companies strategically repurpose their content. They often saved 20-60% on their materials (like manuals, proposals, etc.) and I have no doubt small businesses can too! I have 50+ ways defined to slice and dice a 1 hour teleseminar and use it to make many products. Its really fun when you get going on it! AND, even tho’ I do this for a living I know it is often tough to stop and think through it. Do, and you’ll find your life much easier in the long run.
OH, and another thought for your readers. Look at your client proposals. Quite often there is duplicated information hanging around in there. Create individual files for the common parts and you’ll have the latest and greatest info and a running head start on your next proposal. Oh, and do make a specific file folder for storing them and discipline yourself to go there to get the content or change the content. Can really speed up the proposal process AND the faster you get the proposal out there, the faster you can get the money in the door, right?
love and light, hugs and blessings
MamaRed
Hi Noel
Thats a great idea! Thanks for taking the time out to let others know about it.
Hi Maria,
Hope your’re well! Here’s another:
Upload it (text) into Powerpoint 2010, narrate it and shoot a video all inside PP. Submit the article to You Tube and Vimeo. Just click on my name to see an example of this. Also submit the audio (podcast) to ITunes. Note most of this can be outsourced leaving you just to narrate.