Today, your website must be readable on all digital displays:  TV, desktops, laptops, notepads, smartphones, and even watches! For that to happen, your website needs to be “responsive” (respond to different size devices). 10 years ago, when I looked at my website statistics, only 10-25% of the people who came to my site were using smartphones.   In 2015, the number was 50%, and that’s when I moved my site to the WordPress Platform.   Today, the number of smartphone users is 65%.   For people in India and the UK, the percentage is even higher. Besides looking up your site on all the digital devices to see how it looks, you can easily tell if your site is responsive

It’s important to update your website yearly.  For sure, you want to update the copyright date every December or January of each year to match the new year.  If your site reads (c) 2014 name of company, people “may think” your site is 4 years old and you may be out of business.  So, keep the date current with this year’s date. Every two years, ask your marketing consultant to give your site an hour once-over.  They’ll look at things such as: Are the code, theme, and plugins current? Do the photos reflect your ideal clients and are their clothing or hair styles current? Do the words need to be updated? Are the fonts or formats