About Maria Marsala

An irrepressible entrepreneur, Maria Marsala sold AVON at age 14 and landed on Wall Street three years later. She became a bond trader when female executives were as rare as pink diamonds. For 25 years, Maria streamlined Fortune 500 companies, nurtured non-profits, and discovered her niche—mentoring women CEOs and executives. Armed with corporate secrets and life coach credentials, Maria founded Elevating Your Business to help female financial professionals live better using her proprietary brand of consultative-coaching. Contact Maria today and take the first step toward freedom, full-fillment, and a sparkling quality of life!
4 April 2018

PowerPoint Deck Tip When Speaking Abroad

2022-08-07T16:15:30-04:00April 4th, 2018|Speaking|0 Comments

When speaking in another country, buy images of people who LOOK like the audience. It really does matter. Recently, I conducted 2 presentations in India and needed 2 presentation decks. I first considered doing what I usually do — updating the PowerPoints I had, change what needed adding, removing, or adjusting slides based on the customization talks. But once the decks were complete, I realized I needed to do more, the images that didn’t sit well with me. While the people in the images were diverse, they didn’t look like the population I was going to be speaking to. I knew my audience of advisors would be dressed in suites and pressed shirts. They would also be

3 April 2018

Stop Making It Difficult For People To Visit Your Website!

2022-08-07T16:15:30-04:00April 3rd, 2018|Website Development|0 Comments

Today starts a series outlining my business marketing pet-peeves! My pet-peeves are often simple things people don't do that may cause them to lose a prospect or clients. Now, I'm not sure how many I have, but we'll see over the next few months. ===== You've just met someone at an event, and gave them your business card because they may be an ideal client, wanted more information and you said it was on your website, etc. Your website domain name (URL) is more than one word. Maybe it includes an initial or numbers. You have included it on all your marketing materials. Let's look at how it's written. From my experience, there is a 70%

13 March 2018

72 Unusual Marketing Strategies for Small Business

2022-08-07T16:15:30-04:00March 13th, 2018|3. Marketing|0 Comments

Tip 28: The Power of 10 (T-POT) by Maria Marsala of . A business owner was outsourcing marketing for the 1st time. She felt that doing it herself would be best and cheaper than the $300 quoted, but she listened to her coach. After viewing the new collateral, she was still apprehensive. I created T-POT, which states that each piece of marketing collateral be used 10 ways. It could be that you use the whole piece again or it could be you use part(s) of the piece. Mary reaped the rewards of T-Pot with a new $5K client! Don't reinvent the wheel... use a T-POT! To learn more about how to use To read the 71

8 March 2018

Listen To: PROFITING FROM CHANGE, How to Manage Your Mindset and Overcome Overwhelm

2022-08-07T16:15:31-04:00March 8th, 2018|Change|0 Comments

I'm back from my trip to India where I spoke to 500+ independent advisors and distributors at the CIFA 2018 conference on the topic of change, which was taped and is available below. I also conducted a 90-minute workshop at a private event for 70 top advisors on the subject of niching and creating an ideal client profile. This taped event was held at CIFA2018, a www.CafeMutual.com event.  It's a 20-minute "Ted-like" talk. And for those of you who love speaking, taking an important message, and drilling it down into just 20-minutes is not easy! Here's the description of that talk: Profiting from Change: How Advisors Can Manage Your Mindset and Overcome Overwhelm The financial industry

5 February 2018

Speakers: Is Your Niche Helping Financial Professionals With Practice Management Topics?

2022-08-07T16:15:31-04:00February 5th, 2018|Speaking|0 Comments

Calling financial industry speakers whose niche is financial professionals. The Financial Industry Speakers Group on LinkedIn is looking for you. https://www.linkedin.com/groups/6955664 Financial Industry Speakers (FIS) is a clearinghouse for speakers, whose niche is financial advisors, planners and wealth managers. Insurance agents. CPAs, Accountants. The mission of the Financial Industry Speakers group on LinkedIn is to provide a matchmaking forum for financial industry professional speakers who specifically speak on practice management and business development issues -- and the firms, associations, organizations who are looking to hire us as speakers. Your speaking topics would be topics such as team building, client acquisition, marketing, social networking, operations management, process improvement, marketing, strategic planning, niching, referral marketing, LinkedIn, technology issues,

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