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"The plan itself enables you to create a checklist of things you must do and learn in order to succeed. It forces leaders to get really clear about those strategies and tactics, and most importantly, to debate those issues with other smart people who can help you. Until you commit to a plan, there is no accountability and no way to clearly measure progress. As it turns out, most plans don't turn out as planned exactly -- things may be better or worse. But without a plan, failure is more likely because you'll thrash about wasting time and effort without accountability. The planning process saves you time, effort and energy." -- Mark Thompson, co-Author of Success