You’ve heard it before, but I’ll say it again.  To stand out in a crowded and competitive market, you need a niche. You may be considering niching as a strategy to increase your client base and productivity.  If so, you'll find the blog articles and webinar resources below helpful. Refine Your Niche with 158+ Examples for Financial Advisors Here is an ever-expanding list of possible niches to get you thinking.  They are sectioned into three categories -- what I call the 3 P's:  population and product (which most financial advisors think about when they are considering niching) AND passion (yours and your clients).     13 Reasons Why You Should Refine Your Niche This is a list

Niching. YUCK! I'll miss clients, right? I'll have to give up some of my current clients! I'll get bored. I won't be challenged. Advisors have plenty of reasons why they won't niche. Their fears often beat out the important reasons TO niche! Here are 10 reasons you want to choose and market to a target market: 1. According to CEG Worldwide research, 70 percent of top financial advisors—those earning at least $1 million annually—focus on a niche. 2. It’s much less expensive to create marketing materials geared to a subset of the population. 3. Generate more awareness of your brand, which brings prospects to you. 4. Word of mouth easily builds your reputation in your specialization because