"I need new ways to attract or find more clients". In one form or another, that's the number one answer, and has been for 7 years, advisors give when they signs up for my Advisor Toolkit. They're answering the question "What is your biggest business challenge?" Often when I visit their websites, the first things I see are: "Create a XYZ* site! 100s of templates. No coding needed for the site". (XYZ is not the real name of the free website service. This is the message on the top right part of the website -- the most viewed space on every website!) At the bottom of the pages, it proclaims "This site was created using XYZ.com.

The concept of a breadcrumb is not new and derives its name as you would think. Rather than it being crumbs from bread, it’s a small fragment of a sites navigation. Breadcrumb plugins pick up on the hierarchy of pages you place within your navigation-menu. To learn more about hierarchies please visit https://blog.kissmetrics.com/site-structure-enhance-seo/ . When a breadcrumb is used on your site, a visitor will see a second navigation area on a page. OR if you don’t use a WordPress program to create your website or blog, you can create a breadcrumb and choose which pages will be part of it. Breadcrumb plug ins allow the reader to easily go to the beginning of a section.

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