27 November 2015

Article Banks Are Internet Marketing Gold

2022-08-07T16:15:51-04:00November 27th, 2015|Writing Articles|0 Comments

At the start of internet marketing, this marketing strategy used to be called "article marketing."   Today it's called, "content marketing".  Same thing, for the same reasons. What are article banks? Article banks are two-way websites where authors "deposit" articles to invest and where lenders "take" the article to use. The "interest" someone pay for using an article consists of a bio or resource box. Each article bank site includes guidelines for authors and potential publishers. Authors retain first rights - retain ownership - to articles placed on article banks. Some article bank sites publish e-zines that include recently submitted articles, ad swap requests and/or an "articles wanted" area, too. You'll find many article bank Web

30 October 2015

Create A Hot Sheet For Your Speaking Engagements

2022-08-07T16:15:52-04:00October 30th, 2015|Speaking|0 Comments

You’ve probably read an article or two about the 4-8 different learning styles.  If you take a course on the best ways to provide trainings, you're bound to learn about the importance of considering learning style elements when you plan your seminars, workshops, or speeches.  Important why?  Because you want your audience to retain and take action on the information you’re providing.  Right? It's helpful to consider the learning styles of your staff or clients as you create systems and processes for them, too.   But I digress. A hot sheet is often used as an internet marketing tool.  I think it’s an extremely important element for financial advisors to include in your marketing toolbox, too.

21 October 2015

How To Protect Your WordPress Website or Blog

2022-08-07T16:15:53-04:00October 21st, 2015|Website Development|0 Comments

You may not think of protecting your WordPress blog other than changing your password every now and then.  But it's important to protect your WordPress website or blog from synyster bot net attacks, too.  (I mean wouldn't it be great if all the hackers and virus, trojan, or malware developers turned their so very negative energy to something positive? I mean not even the sky would be the limit!?) One way to protect your WordPress blog from one of the worse attacks to hit this program in many years is to add the plugin "Brute Protect" to your site. OR download the Jetpack plugins (it comes with some great marketing options, too) and activate their Jet

26 September 2015

Financial Advisors Can Easily Set Up an Editorial Calendar

2022-08-07T16:15:54-04:00September 26th, 2015|Writing Articles|0 Comments

Editorial Calendars Help Financial Advisors Focus On Topics That Are Important To Their Ideal Clients I'm sure you've heard about the importance of creating a marketing calendar.  Truth be told, most financial advisors don't have one! You can start a marketing calendar very simply by creating an Editorial Calendar and then, eventually, expanding on it.   What's an Editorial Calendar you say? "An editorial calendar is used by bloggers publishers, businesses, and groups to control publication of content across different media, for example, newspapers, magazines, blogs, email newsletters, and social media outlets."  Read more at:  https://en.wikipedia.org/wiki/Editorial_calendar Here are a few examples of editorial calendars from financial magazines. Maybe the topics on these lists will provide you with ideas of what to

20 July 2015

How To Make Your LinkedIn Profile URL Shorter

2022-08-07T17:41:16-04:00July 20th, 2015|Social Media|0 Comments

When you joined LinkedIn, their system  automatically assigned a Public Profile URL to your account.  It looks something like this:  http://www.LinkedIn.com/in/yourname/0/123/123 Make it shorter. Extra letters and numbers make URLs harder to remember. Sometimes, advisors who aren’t allowed to have their own websites (yet), use their LinkedIn address as a substitute for a website.  I often see those long random URLs on business cards.  It bears repeating:  Every extra letter or number in a URL makes it harder to remember (and type in correctly) when someone attempts to contact you. You can do better than that! Currently, LinkedIn allows you to change the URL for your LinkedIn profile.  But if you’re been using that URL throughout

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