25 June 2015

Why Financial Advisors Must Have a LinkedIn Profile

2022-08-07T17:41:18-04:00June 25th, 2015|Social Media|0 Comments

Every financial professional needs a LinkedIn profile.  This is not a “should have” -- this is a “must have”.  Why?  What most financial advisors don’t know is that when someone types your name into a search engine, your LinkedIn profile will often rank higher than your own website! Years ago, the financial industry was light years ahead of every other industry when it came to technology.  My first job on Wall Street, in 1973, involved computerizing a division of an operations department. Today, most financial firms are 15-18 years behind anything Internet-related.  If you’re a financial advisor, there is a chance that you don’t have a website (yet), have a very generic website, or are not

24 June 2015

Maria’s Musing: Don’t Make This Technology Mistake!

2022-08-07T17:41:18-04:00June 24th, 2015|Technology|0 Comments

It's one that I made this year. While attending coaching school, one of the many lessons I learned was to do as I tell my clients to do.  My clients create systematize to improve their firms operations and marketing.   They also review each planning system yearly and other systems after one year and then every 3 years for efficiency.  I do the same. This was the year I updated my own virtual workshop system.  I began by looking at the various technologies I have used over the last 16 years: Screen sharing (like  https://www.Skype.com or http://www.join.me who recently added video capacity) Teleconference lines with recording capability (I use http://www.freeconferencecalling.com/) Teleconference lines that also offer a way to have

10 June 2015

OFFICE 365 Training for Financial Advisors

2022-08-07T17:41:18-04:00June 10th, 2015|Technology|0 Comments

Microsoft Office 365 contains numerous features that help an advisor run a dynamic business practice while continuing to meet and maintain compliance requirements. Office 365 Email is secure, reliable, and professional. It’s said that we use between 10-20% of the features of the software we own. Through this Office 365 course you’ll learn how the software can help you run your business more efficiently.  You’ll also leverage features and practices that are essential for compliance.  Affordable at $29 each or all 12 for $99. View class offerings on the bottom of http://lucidpointe.advisorproducts.com/home P.S.  Let Robert know that Coach Maria sent you. Image copyright:  123RF Stock Photo/alexwhite

10 June 2015

What’s Special About My LinkedIn Connection, Robert Clark?

2022-08-07T17:41:19-04:00June 10th, 2015|Social Media|0 Comments

Robert is just another Microsoft Partner. Or is he? Robert is special because his niche is the financial industry. He’s also the first MP I’ve ever come across that “gets” the industry. An Microsoft (MS) Partner is an independent company that provides MS products, offers services that back up those products, and helps customers with IT solutions. Here’s more on MS Partners: http://en.wikipedia.org/wiki/Microsoft_Certified_Partner In addition to what I described above about MS Partners, Robert teaches RIAs, advisors, planners, etc. how to best use the products. One of his virtual courses is called “Office 365 and Compliance”.    If you don’t yet have an IT specialist on your team, I recommend that you contact Robert.  While his office is in the Tri-State

26 May 2015

How Scammers Steal Your Proprietary Materials

2022-08-07T17:41:19-04:00May 26th, 2015|Technology|0 Comments

-- and What You Can Do About It Scammers abound. You’ll find them in your community, on the Internet, and everywhere in between. A year ago, while researching technology specialists in the financial industry, I came across a website that seemed oddly familiar. It was a carbon copy of another site I had seen! Someone had stolen every page, every picture, the logo, and even a list of outsourcers from the first site. I notified the real owner of the site, who thanked me for alerting her to this theft. Her web designer went through the steps to get the scammer's site shut down. Occasionally, I'll find one of my articles on someone else’s site. Sometimes

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