3 July 2013

Recommended: FirmSite’s Free WordPress Blog Theme

2022-08-07T17:42:44-04:00July 3rd, 2013|Website Development|0 Comments

Once you add a WordPress blog to your website, you’ll have the “guts” of the program.  But its appearance may not match your brand.   Next, you can change the photo and colors of the theme WordPress provides, or you can change the theme altogether, as most business owners do.   Inside the WordPress control panel or dashboard, you’ll find a large number of free theme templates or you can search online to locate free themes to download.   PLUS, you can purchase templates from reliable sources such as  Elegant, Thesis, or other companies Your web designer can do all this work and create a “branded” theme for you, too.   As I update my own website

27 June 2013

FA Tactical Tip: Are You Losing Potential Business Because Your Website Visitors Can’t Share You?

2022-08-07T17:42:44-04:00June 27th, 2013|Website Development|0 Comments

©2013 123RF Stock Photos See if you identify with this scenario... You're reading an article, blog post, or website. You want to share a page with a friend, your colleagues, or your social networking sites. You look high and low, and can't, for the life of you, find your favorite share buttons. The usual collection of colorful tiles are not there, or you just can't find them. If you're like most people, you'll move on. You're very unlikely to open up your individual Twitter, LinkedIn, Facebook, or email account, copy and paste the URL link, and then write a title or subject line. That's too much work and too many clicks. If you make it difficult

6 June 2013

Repurposing Your Articles On Your Blog

2022-08-07T17:42:45-04:00June 6th, 2013|Writing Articles|0 Comments

©2013 123RF Stock Photos There are many ways to reuse or repurpose articles you've written. Blogs give your articles new life and drive traffic to your website at the same time!Before blogs existed, my newsletter subscribers would ask me to re-send tips on specific subjects. Thank goodness for blogs! In 2002, I created my first blog.Every time I create a new tip, I post it to my blog. The articles are categorized and a search feature makes it easy for visitors to find what they're looking for. Additionally, and most importantly, the search engines love blog posts. Articles you post on your blog may be ranked higher there than on your website. PLUS, if you use

5 June 2013

Where Did LinkedIn Groups Go?

2022-08-07T17:42:45-04:00June 5th, 2013|Social Media|0 Comments

If you've visited your LinkedIn account tin the past 24 hours, you've noticed that the navigation bar, on the top of the page, has changed.  Gone is the quick link to Groups.  Instead, you'll find it under the Interests tab.  That means that you click once, view a drop down, then click again to get to Groups.  Ok if you don't go there often but... If you've determined that spending a majority of your  social networking marketing time on LinkedIn,  there is a better way -- a one click way -- to get to your Groups, pronto! If you are using Internet Explorer, you can add your GROUPS page to your Favorites Navigation Bar (FNB).  Then, you're back to one

30 May 2013

FA Tactical Tip: Keep Visitors on Your Website with Better Links

2022-08-07T17:42:45-04:00May 30th, 2013|Website Development|0 Comments

©2013 123RF Stock Photos Check the links on your website. If a link takes your reader OFF your website -- maybe to someone else's article on another site -- change the way that the link works. Ask your web master to code the link to open a new window or tab. In other words, add a target attribute before closing the HREF tag. The target attribute is written target="_blank" When a visitor clicks on an outbound link, a new window or tab will open. In the background your site will still be open, too. DON'T use this code to link between pages within your own website or blog or you'll really annoy the heck out of

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