Improving your local online visibility is a very simple process. You achieve this primarily by filling out a profile for your business on various online directories. Some directories, like Google My Business, will even send you a monthly email to let you know how many times people viewed your profile and clicked to your site. You’ll have extra chances to be seen by people who currently don’t know you when they search for your business type. So, don’t forget to include your niche on each directory, when applicable. To register, simply go online, fill in your business information, and then wait for an approval email or postcard in the mail to verify that you are who you say you are.

Image courtesy of Stuart Miles at FreeDigitalPhotos.net Your website serves as the first impression of your business online. Potential clients use it to compare your firm to your competitors’ firms. Therefore, it's a best practice to review your website for errors, inconsistencies, and other required changes each year. Below are a few common places to start shaping up your website.   Check for Broken Links on Your Website Broken links can occur on any website page. You’ll know a link is broken when you click on it and an “error” page shows up instead of the page you originally linked to. This happens because the page you linked to was either moved or has