12 May 2011

Doom, Gloom, or Room for Growth?

2022-08-07T17:46:00-04:00May 12th, 2011|3. Marketing|0 Comments

Yes, there are problems.  Yes, people have been out of work for long periods of time, some are losing their homes, more robberies, and I'm sure that the suicide rate is up. What we need are more stories like this  "Number of U.S. millionaires expected to double before end of decade"  http://www.accountingweb.com/topic/accounting-auditing/number-us-millionaires-expected-double-end-decade. We need to be the change we want to see.  And it starts by finding positive news in the world. Your thoughts?  

Read More
1 May 2011

Newsletters For Financial Professionals: How many pages is “just enough”?

2022-08-07T17:46:01-04:00May 1st, 2011|Writing Articles|0 Comments

I'm going to start testing a different format for my professional and business development newsletter. For 12 years now I've sent it out to those who registered on my website anywhere from 2 to 4 times a month.  And when I did it twice a month I also sent out 2 ads to specials for events or a products. I'm finding that more and more financial industry folks enjoy reading newsletters "off line" and giving them a nicely produced product that they (or their assistant) can print or forward to them is the way to go. The new format will be either a PDF file in the email that is sent out and/or a link to the PDF newsletter. The newsletter

Read More
24 April 2011

5 Concrete Pricing Strategies

2022-08-07T17:46:01-04:00April 24th, 2011|Pricing|0 Comments

Terrific students attend the classes I teach. They ask profound questions that "stretch" my knowledge and resources. When I teach a building a business foundation owner class, I'm usually asked, "How does someone price a product or service?" During a recent class, I promised to write down what's in my head and send it to the students.  And because of them, you now have it, too. In order to keep things simple, I'll use "services" to mean both services and products in the list below. 1. Locate a trade association, organization or networking group whose specialty is your service. If none exists, find an association with a similar product. In general, associations can tell you the

Read More
24 April 2011

One Hour Marketing Solution

2022-08-07T17:46:01-04:00April 24th, 2011|3. Marketing|0 Comments

Financial advisors worldwide have found ways to market with integrity, keep compliance happy, and have lots of fun, too. If this describes you, then skip this article! However, most advisors look at marketing and wonder if it would be better to have a tooth pulled! (not really, but close, right?) If that describes you, then schedule your marketing efforts 60-minutes each day. That’s five hours a week or a Friday afternoon. First, let me cover the basic business-building strategies—marketing and sales. What these strategies have in common is that they are used to increase revenue. In most service business models, including advising, planning, and wealth managing, marketing happens first, then (hopefully) leads to sales. Marketing is

Read More
18 April 2011

Free is Easier Than You Think

2022-08-07T17:46:02-04:00April 18th, 2011|Writing Articles|0 Comments

Being quoted or featured in "brand name" magazines, newspapers, blogs and radio shows builds credibility. Target media outlets for stories that best represent your brand vs. blindly answering every possible request. Start with these free resources from my link: ■ Reporter Connection is targeted to business owners ■ HARO (Help A Reporter Out) was the first and contains a wide variety of media opportunities ■ Pitch Rate also offers PR audios ■ Guest Radio for Internet and radio interviews (c) 2011 Maria Marsala www.ElevatingYourBusiness.com What are some low cost, helpful ways that you're bringing business to your company?

Read More
Female Financial Advisor Coach
Go to Top