Is “FREE” killing your business?
Giving away free information and content can be a great way to gain trust and establish yourself as an expert but many businesses are doing it wrong says experienced internet marketing veteran Maria Marsala from CoachMaria.com. Maria has been in the internet marketing arena and coached business owners for over 10 after spending 20 years as an executive on Wall Street. She thinks small business owners, especially women, are notorious for giving away too much for free. Speaking to the online resource center for women in business, GetYourSuccessNow, Maria notes that the natural tendency for women is to give, give and give freely because of their desire to nurture and help others. That can be a