How did you choose your company name?

This was a question asked by Ashley Poulter of HearPreneur.  Read my answer below.  So…what’s your answer? How did you choose the name of your company?

Read how I choose the name of my company and how other business owners choose theirs. Read:http://hear.ceoblognation.com/2013/04/26/how-did-you-come-up-with-your-business-name-14/

Nothing to do with the company

The first name for my company had nothing to do with the company or what I did. Instead it was a name I had always wanted to name a company. I spent more time explaining what I did, then doing what I did! At the same time I owned the website CoachMaria.com but still didn’t have a name for my company that fit. Yes, I do coaching and my name is Maria.. but I do more.

So I did what I recommend that my clients do (I now help them rename their companies, their blogs and newsletters.

I created a spreadsheet and in column 1 I put all the words that describe the services I provide (the features). In column 2 I put all the words that describe the results that my clients get. Then I asked my clients why they continued to work with me. The result were the words growing my business. I didn’t like that phrase, I didn’t feel that my company would stand out if it had chosen that name and after reviewing the thesaurus, I choose “Elevating Your Business”. I no longer have to explain what I do. Instead I’m asked “so how do you do that”.. a conversation I much rather have.  Visit my website at