“[A logo] should look just as good in 15-foot letters on top of company headquarters as it does one sixteenth of an inch tall on company stationery.” – Steven Gilliatt, Director of Design, Lippincott & Margulies
Kicking & Screaming Most business owners and department managers know they “should” have a plan. Yet in all my 25 years of helping business owners and managers grow their businesses, just four of my clients possessed a written plan, and only one was actually using it. Why do so many business owners skip this crucial step? Some common explanations I’ve heard go something like: “I don't need funding, so I don’t need a business plan.” “My plan is going to change anyway, so why should I waste my time creating it?” “It will take too much time.” “I started to and found it overwhelming.” “I didn't start a business to do
“The first goal in getting somewhere is to decide that you’re not going to stay where you are.” -- J. Pierpont Morgan, Financier, Banker, 1837 - 1913
I specialize in working with financial or finance advisors, consultants, other business owners and executives who make their living by offering their services and expertise. Within these ranks I'm drawn to the challenges of those who employ a team of 20 or fewer advisors, consultants, contractors and/or employees. This is because it mirrors the plan for this company, which I founded in 1998, Elevating Your Business. The advisors and consultants I work with have a particular expertise and passion that they are leveraging. While it's great to have this expertise however, if no one is willing to pay you for your advice, it becomes a moot point. Creating a marketing system to generate consistent streams of
Special Report: 7 Best Practices in Reducing Employee Turnover Some of my comments have been chosen for inclusion in the Best Practices in Reducing Employee Turnover briefing! Download the report here http://clicktotweet.com/B9KfN