Vision - What am I creating? This would be from my standpoint (features, services/products, $, ideal client, etc.) Mission - How am I helping/servicing my clients? What are the end results from the clients standpoint? Purpose - What is it inside of me that makes me do or brings out the passion or drives me to do what I'm doing Having said that, the problem is that in business, you'll see mission and vision interchangeable, depending on what book you read.

"The plan itself enables you to create a checklist of things you must do and learn in order to succeed. It forces leaders to get really clear about those strategies and tactics, and most importantly, to debate those issues with other smart people who can help you. Until you commit to a plan, there is no accountability and no way to clearly measure progress. As it turns out, most plans don't turn out as planned exactly -- things may be better or worse. But without a plan, failure is more likely because you'll thrash about wasting time and effort without accountability. The planning process saves you time, effort and energy." -- Mark Thompson, co-Author of Success

The saying I know goes something like this "Insanity is doing the thing over and over again, and expecting different results". I recently came across a new version of this quote. "If you don't adapt the way you fundamentally think about your business you will continue to get the results you wish were different." James Fisher, Growth Curve Institute. What do you think of James's quote?