It used to be that most business was conducted in person, or at least over the phone. Odds were that your prospective clients knew who you were, and your competition was local—you knew who they were, too. In that environment, it was possible to distinguish yourself from the competition by your personality. Now our world is global and connected mostly by impersonal means via email and the internet. Whether you’re vying for a job, trying to secure a loan or a business contract, or reaching out to new customers, odds are that your competitors will be many and they can come from anywhere. Many propsoal products feature proposal documents with a great deal of boilerplate text;