A Must Have “Business Best Practice” For Advisors*
It's a must-have because many other "business best practices" include questions this exercise answers, too! The tool is called The F.A.B. Exercise. F.A.B stands for features, advantages, and benefits. I started using the process I teach you below to help me rename my business. Then as clients needed to name or rename their business or a service they offer, they found it to be very helpful, too Then we started using the same process to name a service, product, ebook, template, etc. And realized that this is one of my "duplicatable systems". Now while a system is created to be duplicated, a "duplicatable system" is a system that is used for a specific function and then