Design your entire practice around your niche, specifically around how you define your ideal clients -- before you spend time and money on marketing materials, websites, or attending a networking event. Once you've chosen a niche and then zeroed in on the specifics of an ideal client, everything else about your practice will support "who" your ideal clients are. That could include which business model to choose, which services to offer, what people to hire, what are the best ways to market your firm off and online, which technology to purchase -- and even what your office will look like. Let's look at one advisor and how "who" they worked with really matters... down to the

Below are five articles on niching that you’d appreciate if you’re looking to create a niched business.   When an Adviser Finds His Niche As a new advisor, Mr. Milittello learned a valuable lesson about niching from his clients. Now he runs two firms. An Advisor Finds His Niche   Widows, Divorcees a Potential Service Niche for Advisors Many women don't have the documentation they need to manage their households, and some fear they'll end up homeless or broke... Widows and Divorcees Ready To Take Over Finances   How Financial Advisors Can Adjust to Robo-advisors /Financial Advisor Becomes a Robo-Advisor Robos have created systems for everything. And all their systems are geared towards their niche and